North Carolina Outdoor Advertising Association

The outdoor advertising industry stimulates North Carolina’s economy by creating jobs, generating revenue for property owners, and helping businesses reach potential customers.

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Billboard advertisers employ more than 9 million people, according to an analysis by iMapData.  
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Roadside displays allow advertisers to reach consumers where they spend 70% of their waking hours--outside of the home.

Outdoor Advertising Works

“Starting a new business is always a challenging thing to do. The one thing that every business needs is customers to purchase what they’re selling  -  that’s where Lamar comes in! They not only have some of the best locations for billboard advertising, but they treat you like more than a client. My Lamar account representative came to my store to better understand what I was looking for, and drove me to look at each billboard location to help determine if they were right for me. I am confident that a large part of my success in driving customers off the interstate and into my parking lot are my four Lamar billboards!”  -  Mark B. Morse, Owner/Operator, Chick-fil-A Lumberton, NC 

Keeping Children Safe

The outdoor advertising industry partners with the FBI and the National Center for Missing and Exploited Children and routinely supports the process of saving missing children by posting digital Amber Alerts on area roadways.

Prioritizing Sustainability

NCOAA members practice sustainability by utilizing recyclable billboard vinyl, and the outdoor advertising industry as a whole is currently upgrading to LED lighting to further reduce their almost non-existent carbon footprint.

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